New Products

Burberry Builds On ‘Hero’ Fragrance Collection

Created by perfumer Aurélien Guichard, Hero Elixir builds on the original Hero signature with a richer, more intense scent.

The next chapter in the Burberry Hero fragrance collection has arrived.

Created by perfumer Aurélien Guichard, Hero Elixir de Parfum builds on the original Hero signature with a richer, more intense scent. Revisiting Hero and its amber, smoky notes, Guichard enhances the woody character of the original with a blackened leather accord that deepens the amber further.

The fragrance opens with tonka and vanilla for a soft, resinous warmth, while leather and the trio of cedarwoods anchor the scent with strength. The result is a “sensual fragrance with a quiet, lasting intensity,” per the brand.

Bottle Design

The bottle is housed in a dark-to-amber gradient glass, reinterpreting the original Hero silhouette with a matte and glossy finish. The cap bears the Burberry Knight.

Burberry Hero Elixir de Parfum retails for $199 at Macy’s, Ulta, Sephora, Nordstrom, Bloomingdales, Burberry.com and Burberry boutiques.

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